ABOUT US
AVENUE was born from street trends, and we have always kept up with the global fashion trends while continuously collaborating with major well-known brands such as FAIRFAX, STOLEN, WHITE.JAPAN.PROJECT, FLATLUX, WREVOLUTIONX and M.CRAFTSMAN etc.
Our goal at AVENUE has always been to satisfy the unique fashion tastes of our audience, whether it’s Japanese or American street fashion, and we strive to collaborate with as many well-known brands as possible.
Moreover, we understand that local Hong Kong fashion brands have difficulties gaining recognition in Hong Kong, so we have closely monitored the Hong Kong fashion circle in recent years and formed collaborations with them, such as DUSTY, MANTEL, 2NDCLOSET, NUMBER R, BRAVE etc.
AVENUE firmly believes that clothing is more than just an outer layer—it is an extension of one’s mindset and luck. Drawing inspiration from the Torii gate, a symbol of good fortune and transformation, AVENUE offers expert guidance in trend-forward styling:
"Entering the realm of AVENUE is like stepping into a shrine. Through our professional styling, we hope every guest passing through the gates of fashion will experience a turning point in fortune and embrace a meaningful transformation."
The mission of AVENUE focuses on being a “Multiple Brands Select Store” and it has been continuously developing since its inception. We are committed to expanding and developing more brand collaborations in the future.
COLLABORATIONS
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Outfit Consulting x Speed Dating💏
Join the fun at the AVENUE x One and Only Valentine's Day Event!
Unleash your style with fashion consulting and connect with potential partners in a lively speed dating atmosphere. -
NEW YEAR, NEW STYLE!
Our store turns into Neighbor Pop-Up barbershop on Saturdays and Sundays during CNY. Let's celebrate the new year with a fresh look! BOOK NOW!!
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NUMBER R - PEACE & LOVE
AW24 PROJECT W/ NOVEL FRIDAY
COLLECTION AVAILABLE NOW!!
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OSPREY 50th Anniversary Pop-Up
OSPREY, the leading backpack brand from California, is hosting a pop-up exhibition at AVENUE Nan Fung Textile Factory Outlet!
Check out the limited edition 50th anniversary backpack and enjoy exclusive offers and gifts! -
🍩LOVE TO SWEET Collection🍦
AVENUE, in collaboration with 2ND CLOSET, proudly launches a limited-edition clothing line themed "LOVE TO SWEET." Visit the Mills for a pop-up photo spot and free gifts!
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SUMMER REFRESHING TREAT
Shop at any AVENUE location, and complete a designated action to receive a CREWCUT anti-hair loss shampoo!
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Father's Day Bouquet Giveaway 2024
The 369LAB Father's Day flower bouquet giveaway is back, offering a small token of appreciation for all dads! ♥
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Mother's Day Bouquet Giveaway 2024
369LAB sponsors a Mother's Day flower giveaway, offering blessings to customers purchasing 369LAB products!
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AVENUE sponsors the CSD COMPETITION Super Dancer Street Dance Contest超級舞者街舞大賽, providing rich prizes for winners and $50 Avenue cash vouchers for participants and spectators.
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AVENUE sponsors various prizes and shopping vouchers for Dai Mo Wui大舞會 Halloween dance competition, ensuring a wonderful weekend for all dancers and participants.
MEDIA COVERAGE
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LOTUS MACAU featuring
LOTUS MACAU featuringWhite.Japan.Project (WJP), a street fashion brand from Tokyo, Japan, collaborated with FAIRFAX, a fashion brand from California, USA, and held its first pop-up store event on June 28th at AVENUE Macau.
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TDM - TELEDIFUSAO DE MACAU, S.A. featuring
TDM - TELEDIFUSAO DE MACAU, S.A.White.Japan.Project (WJP), a street fashion brand from Tokyo, Japan, collaborated with FAIRFAX, a fashion brand from California, USA, and held its first pop-up store event on June 28th at AVENUE Macau.
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The Macau Shimbun featuring
The Macau ShimbunWhite.Japan.Project (WJP), a street fashion brand from Tokyo, Japan, collaborated with FAIRFAX, a fashion brand from California, USA, and held its first pop-up store event on June 28th at AVENUE Macau.
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Hotalk featuring
The Macau ShimbunFAIRFAX USA FW24 redefines retro military style with modern functional design. Thanks to Hotalk for featuring! Check it out for more details!
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The Mills Paper Interview
The Macau ShimbunWhat do the words "HONG KONG / TOKYO / LOS ANGELES" beneath the AVENUE brand logo represent?
Join us as we explore the story behind the creation of AVENUE with the readers of The Mills Paper. -
NOW TV - 【Carbon Neutral碳中和】 Eco Speaker
The Macau ShimbunThanks to Now TV for featuring Invisible Tech's transformation of discarded wine crates into eco speakers, promoting urban sustainability!
